In this piece, which is very thorough relative to its length, Chris Silver Smith lays out a content marketing plan for local businesses that is do-able. Will it take some time and effort? Yes. Might you need help to implement and fine tune it? Yes. It is worth the investment? Yes. Can you afford to ignore it? No. Your competitors are already engaged in content marketing or cranking up their efforts, and you'll get left behind if you put it off.
Take the time to digest these tools and strategies, then figure out a way to start putting the pieces in place. You may have someone on staff who has the skills and interest to tackle this. You might have to hire a freelancer to begin creating this content at a moderate pace. Or you could decide to hire an agency to build up your company's efforts as quickly as possible. All three approaches are valid - just make sure you do SOMETHING!
Read the article here: http://searchengineland.com/tap-content-marketing-engine-achieve-local-liftoff-215158