In the long-ago past, your marketing efforts consisted of a yellow pages ad, a sign in your storefront, and if you were really cutting-edge, graphics on your vehicle. Not so in 2015.
In this piece, which is very thorough relative to its length, Chris Silver Smith lays out a content marketing plan for local businesses that is do-able. Will it take some time and effort? Yes. Might you need help to implement and fine tune it? Yes. It is worth the investment? Yes. Can you afford to ignore it? No. Your competitors are already engaged in content marketing or cranking up their efforts, and you'll get left behind if you put it off.
Take the time to digest these tools and strategies, then figure out a way to start putting the pieces in place. You may have someone on staff who has the skills and interest to tackle this. You might have to hire a freelancer to begin creating this content at a moderate pace. Or you could decide to hire an agency to build up your company's efforts as quickly as possible. All three approaches are valid - just make sure you do SOMETHING!
Read the article here: http://searchengineland.com/tap-content-marketing-engine-achieve-local-liftoff-215158
Michael Cahill has been doing techie things since the early '70s. A self-described nerd ('cause of the techie stuff), his kids say he's just a plain ol' dork. He loves family, cycling, reading, and listening to Native American music while he plays with the bits and bytes.